CHICAGO PUBLIC MEDIA
Rethinking Public Radio & Podcasting
with the creators of
CHALLENGE
Chicago Public Media is home to leading public radio station WBEZ 91.5FM and productions including: Wait Wait Don’t Tell Me, Sound Opinions, This American Life, and Serial.
Linear radio broadcasts weren’t keeping up in a digital, on-demand, mobile world. The core drive-time audience was switching to streaming. New, digital native listeners had different needs and preferred podcasts.
Entering the digital world wouldn’t be easy. Existing solutions weren’t geared for public radio production, management, and monetization – in part due to multiple content providers with varying capabilities. Competition now included Apple, Pandora and iHeartRadio.
In short, public radio needed a timely and thoughtful digital evolution.
SOLUTION
DoubleHaul created a strategy for a transformative digital public radio experience and the project plan and budget that secured project funding.
DoubleHaul provided project and product leadership, including:
- Led the CPM team for all aspects of implementation through launch.
- Detailed requirements for native apps, responsive website, CMS and tools.
- Led UX, design and dev of the industry-leading radio/podcasting solution.
- Managed partners: L4 Digital (dev), Marker Design (visual identity, design).
- Collaborated with NPR and PMP on the first industry-shared content library.
- Planned and executed the content strategy with the CPM editorial team.
- Helped establish digital-first organization and processes for CPM team.
The resulting products, backend tools, expanded team and digital-first processes all position CPM to continue leading public radio and podcasting.
SERVICES
Digital Strategy Product Mgmt Monetization UX Design
Multi-Channel Engagement Web & Mobile Dev Partner Mgmt
SITE
APPS
WBEZ iPhone & iPad App, WBEZ Android & Tablet App
SERVICES
Digital Strategy
Product Management
Monetization
UX Design
Multi-Channel Engagement
Web & Mobile Development
Partner Management
Jenn’s one of those rare people who can quickly take control, determine what’s needed and do it.
I have worked with Jenn on multiple strategic development projects and she has never disappointed. I trust her judgement, decisions on tradeoffs, and ability to deliver the “right” product.
She is a terrific partner and has the rare ability to get things done!
Rethinking Public Radio
Innovative "Replay" Option For Live Broadcast
Record & Save for Later With Audio "DVR"
News & Topic Lists Curated By Editors & Reporters
Follow Favorites & Get Notified Of New Episodes
Enjoy Current & Past Seasons Of Leading Podcasts
Explore The Expansive Public Radio Archive
Leading a Digital Evolution
Fully Responsive Web Site
Native Apps For iOS, Android, Tablet
Custom CMS For Public Radio Needs
Industry-Shared Central Content Library
Digital-First Team & Processes
It wasn’t just Jenn’s experience that paid off for us. She is a mentor to me and others at the organization.
During our collaboration, I became a better Product Manager. More focused on the goals, more aware of the details – just two of the many lessons I learned from Jenn.
While doing and executing, Jenn also leads and teaches.
Jenn is a natural leader and creative thinker.
She’s organized, great at seeing the forrest and the trees, quick to understand and solve issues, and effective at communicating impact and decisions.
Jenn brings clear product vision, strong design sense, and creative solutions to UX challenges.
Overall, Jenn delivers exemplary products and is an awesome partner.
More Featured Work
