Clinical AI Matching


Solera Health is the premier technology platform for connecting people seamlessly and easily to proven health apps to achieve their unique health goals. Their clients are top-tier national health insurance companies and Fortune 500 employers who offer these app-based solutions to their members and employees to help keep them healthy. 

Solera needed to evolve and expand their digital product offerings for a rapidly changing health and wellness market, inline with their vision of driving value, enhancing consumer experience and improving outcomes throughout the payer and employer health management ecosystems.


DoubleHaul provided customer data-informed, AI-based product strategy and leadership that:

  • Improved the clinical AI and personalized matching user experience, increasing click throughs and conversion rates by 2x+
  • Envisioned products and enhancements that delighted clients and customers, winning innovation awards and market recognition
  • Established product planning and review processes, increasing time to market and product quality

DoubleHaul brought together and led the collaborative and agile product team: Marker Design (design), Suzanne McElfresh (copy), Do Feel Think (research), Solera (project management and development)



Digital Strategy     Product Mgmt     Monetization     UX Design     Web Dev     Partner Mgmt


Digital Strategy
Product Management
UX Design
Web Development
Partner Management

Jenn is an expert at using data-driven insights and customer research findings to evolve products quickly, and at leveraging technologies such as matching algorithms and clinical AI to create better user experiences.

Jenn’s ability to envision products has caused a million light bulbs to go off for us, which has created the alignment we needed to move forward quickly and confidently.

Without Jenn’s support we would not have been able to launch products at the quality and speed we have. I can’t thank her enough for how she helped us innovate in the market and set the foundation for continued growth and scale!

Ed Liebowitz

EVP & Chief Product Officer, Solera Health

Launched First-Of-Its-Kind Women’s Health Offering

Solera’s Women’s Health product addresses women’s needs at each stage of life.

Led Redesign of Award Winning Site

Solera’s client received the 2022 BIG Innovation award which recognizes organizations and people who bring new ideas to life.

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Contributed to Solera’s Recognition as a Market Leader

Solera was included on the SaaS Awards 2023 shortlist “Best SaaS Product for Healthcare”.

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