JILLIAN MICHAELS
Working Out Subscriptions With Apple
CHALLENGE
JillianMichaels.com is where America’s Toughest Trainer, Jillian Michaels, helps you lose weight with her workouts, exercises, recipes, videos, meal plans, community, support, success stories and results.
JillianMichaels.com wanted a mobile experience to complement their popular web-based personalized weight loss, diet and fitness subscription service.
Research showed that existing members expected their web account info to be available in the app too. New members signed up via the app expected their subscription would be available via the web. So it was clear that app subscriptions would have to be real-time synched with web subscriptions.
The challenge was iOS apps didn’t support cross-platform subscriptions – yet.
SOLUTION
DoubleHaul worked with Apple, who was looking for premier brand partners to trial subscriptions, and the JM team to create a product vision for one of the first “freemium subscription” apps released in iTunes.
Registration, personalized features and content work seamlessly across iPhone, iPad and the website for all members. The free app offers daily tips, video exercises, recipes and podcasts. Upgrading to a paid subscription unlocks personalized exercise and meal plans, more content, and community support. In-app purchases add even more exercises and recipes.
DoubleHaul provided native app and integration requirements, led UX design and content prep, and secured and managed expert partners (L4 Digital for dev, 360Design for design) to build and launch the category-leading app.
SERVICES
Digital Strategy Product Mgmt Monetization UX Design
Multi-Channel Engagement Video Mobile Dev Partner Mgmt
APP
Jillian Michaels Slim Down Solution (iPhone & iPad)
SERVICES
Digital Strategy
Product Management
Monetization
UX Design
Multi-Channel Engagement
Video Products
Mobile Development
Partner Management
1st Subscription App in iTunes
Registration & Log-Ins Shared By Apps & Web
All Web Features & Content On iPhone & iPad
Free Daily Tips, Exercises, Recipes & Podcasts
Subscribe For Personalized Workouts & Meal Plans
In-App Purchases Of Additional Video Workouts
Access Community Support Across All Devices
Member Results
Pounds Lost
I’ve worked with Jenn to transform my business many times, often via emerging technologies.
Jenn’s specialty is quickly grasping business goals, turning them into realistic plans and compelling products.
I highly recommend Jenn, especially to anyone looking to master a new technology.
I enjoy partnering with Jenn because she’s mastered three things that make projects successful – speed, communication and execution.
She takes action and executes the way few executives can, ensuring projects stay on track.
Any project will be more successful with Jenn at the helm.
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