SWEATSTYLE
Shaping Up a Subscription Box Strategy
CHALLENGE
SweatStyle is a subscription box and e-commerce service that provides designer fitness apparel hand picked for you.
During the startup’s early days (pre-launch and pre-funding), the CEO wanted strategic planning help.
The immediate goals included:
- Determine the service’s MVP (both user-facing and back-end).
- Create a business strategy and pitch that would attract investors.
SOLUTION
For the MVP, DoubleHaul focused on providing personalized boxes for customers. Work included designing the minimum customer data needed to keep the service very easy to use. On the back-end, it included planning scalable inventory systems to enable efficient buying and box curation.
For the strategy, DoubleHaul’s planning included defining the monetization approach, pricing, target customers, marketing, the implementation plan and resources needed to execute. DoubleHaul created a pitch deck and provided pitch coaching, which resulted in the CEO raising the needed financing.
Jenn’s the type of strategic thinker you need when tackling the big questions on business strategy, products and service.
She brings the right questions and offers considered options, which makes it easier for me to make good decisions and feel confident there’s a comprehensive plan.
Jenn also distilled the strategy down into the presentation I used to pitch – and close – investors. Need I say more?!?
More Featured Work
